PROJECT: CRUSHER PLYR 720

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CATEGORY: NEW PRODUCT INTRODUCTION

 

ROLE: PRODUCT CREATIVE LEAD, CMF AND GRAPHIC. PACKAGING STRUCTURE AND OPENING EXPERIENCE. APP DESIGN/DIRECTION

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IMPACT: Led CMF for Skullcandy’s most premium gaming headset, redefining the space and earning an average 4.4-star customer rating—reinforcing the brand’s credibility in the gaming category.