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PROJECT: CRUSHER PLYR 720
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CATEGORY: NEW PRODUCT INTRODUCTION
ROLE: PRODUCT CREATIVE LEAD, CMF AND GRAPHIC. PACKAGING STRUCTURE AND OPENING EXPERIENCE. APP DESIGN/DIRECTION
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IMPACT: Directed CMF on a flagship gaming headset that balanced premium materials with performance and resonated with users, achieving an average 4.4-star customer rating.
CMF & PACKAGING LEAD • APP EXPERIENCE DIRECTION: KYLE ARNETT
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