PROJECT: Aimé Leon Dore / Porsche / Specialized
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CATEGORY: Case Study
ROLE: Creative Direction, Art Direction, Product Creative, CMF and Graphic, Multimedia.​
IMPACT: I approach product as part of a larger creative ecosystem—shaping not just the object, but the campaign, the visuals, the mood, and how it ultimately lives in culture.
Aime Leon Dore / Porsche / Specialized
Aimé Leon Dore, Porsche, and Specialized introduce a limited collaboration shaped by storytelling, engineering, and movement. Form // Function // Flow explores where design and motion meet — on the road, on the bike, and in everyday life.
Behind the Scenes
Aimé Leon Dore, Porsche, and Specialized are connected by a belief in restraint, craft, and objects designed to endure. Form // Function // Flow explores the shared language between style, engineering, and movement.
The collection is anchored in Coffee Brown, a rare Porsche paint specification from the early 1960s, and set along the back roads of Sonoma. That same color carries across everyday garments inspired by workwear and garage culture, and onto the Specialized bike — extending the heritage and precision of the car into motion. Together, the collection reflects a belief that form, function, and flow are defined by intention, not category.
Flat 2D garment sketches highlighting silhouette, construction, and material direction.
This is perfect if the visuals are doing most of the talking.
Graphic exploration and visual studies leading to the final selected artwork.
Refined to align with the tone and narrative of the collection.
Final 2D CAD-style layouts with color and graphic application. Building on the flat studies, color, material direction, and logo placement were applied to bring the collection into a more resolved state.
Shared Coffee Brown paint application across car and bike.
Concept development and iteration using AI-assisted visualization. Tools like Vizcom were used to explore proportion, color, material direction, and consumer-level mockups—helping translate early ideas into more resolved visuals for alignment and decision-making.
I created this project as a conceptual case study to explore storytelling beyond CMF alone.
I wanted to push a fully formed idea from concept through execution, using design, narrative, and visualization to communicate intent with clarity. AI was used as a creative partner — not a creative lead — to help translate ideas into tangible, consumer-level visuals that support alignment across teams. Ultimately, this project reflects how story, system, and product can come together with intention at every stage.
