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PROJECT: SKULLCANDY X PITVIPER

CATEGORY: SMU / SPECIAL PROJECTS

 

ROLE: PRODUCT CREATIVE LEAD, CMF AND GRAPHIC.

IMPACT: Led the material and design execution for a bold, high-visibility collab that amplified brand energy and achieved full sell-through in 30 days.

The Skullcandy X Pit Viper collaboration is all out, no rules, nothing held back and in your face. I was inspired and designed the collection around Pit Vipers no apologies, party all day lifestyle. I specifically took inspiration from one of Pit Vipers popular colorways “Midnight”. 

 

I knew when designing these products I needed to have all the signature elements Pit Viper is known for: Speckle paint, Iridium lenses and distinguishable color combos. I needed all that energy directly transplanted on our headphone products. 

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